The Conviction Institute

You did not lose your ambition.
You lost yourself inside the role.

The best leaders disappear into the job. This short diagnostic shows you where your conviction has faded, across the five rings of your life, and what to do next.

From Glenn Llopis. Twenty years with General Mills, Walmart, CVS Health and Target. Seventeen years in Forbes.

Take the diagnostic
What it measures

The five rings of a leader's life

Conviction does not live in one place. It radiates outward from you. When it fades, the loss spreads. The diagnostic scores all five.

SelfThe person behind the title.
HomeWhat the people you love receive after the job takes its share.
OrganizationThe culture you lead in, and what it does to conviction.
CommunityThe people your leadership reaches beyond the payroll.
GenerationWhat you are building, and what you will leave behind.
How it works
1

Answer twenty questions across the five rings. It takes about three minutes.

2

See your conviction score and the ring where it is most depleted.

3

Get the one next step that fits where you are.

Why trust this

The diagnostic is built on the Leadership in the Age of Personalization methodology, proven over twenty years inside the Fortune 500.

General Mills · Walmart · CVS Health · Target · PepsiCo · Coca-Cola

Glenn Llopis. Seventeen years a Forbes contributor. Author of six books, including Earning Conviction.

© 2026 Glenn Llopis Group, LLC. All rights reserved.